A 280-mile designated stretch of highway along US 50. Also known as "The Loneliest Road in America." "America's Loneliest Road" was intended as a pejorative given by Life magazine in July 1986, but Nevada state officials seized on the nickname as a marketing slogan.
The name "Loneliest Road" originates from the large desolate areas traversed by the route, crossing several valley floors and over ten mountain ranges with little signs of civilization. Today, only four major towns reside along the 280-mile length of the "loneliest road" segment: Fallon, Austin, Eureka, and Ely.